Pep Rally Alley started long before it had a name.
I’ve always loved creating, and as a mom of two boys, I’ve also loved being involved in their schools and finding fun ways to show my school spirit. I started making earrings for myself to wear to school events and giving them as gifts to teachers and friends. Before long, I was making them for other parents, teachers and staff who wanted something special to represent the schools they loved, too.
Over the years, those two things kept coming together: my love of creating and my love for my boys’ schools and the communities around them. What started as making something here and there slowly grew into more designs, more schools, and eventually the idea for Pep Rally Alley.
Today, everything at Pep Rally Alley is designed and made in-house here in Austin, with the same thought and care that went into those very first pairs. From statement earrings to custom pieces created specifically for schools and teams, PRA is all about showing spirit for the things you love.
Sometimes the best things start simply by making something you love and sharing it with the people around you.